Tuesday, February 27, 2007

THIS POST HAS ABSOLUTELY NOTHING TO DO WITH REAL ESTATE, It's about BMW and alternative fuels

But I thought I would put it out there. I happen to be a car fanatic, saw "Who Killed The Electric Car" and wrote this letter to the BMW car club about my hopes for the future.

To Whom This May Concern:I would think that someone at BMW should read this or at least know that people like me are thinking about things like this. I am sending this through the BMWCCA because I couldn't find an e-mail on the BMW USA web-site.

I have owned six BMW's in my lifetime, apart from one honda accord, they are the only cars I have ever owned. I am a true fanaticand I currently own an E60 M5 which replaced my previous E39 M5.

A lot of car companies seem to be insincere about their interest in alternative fuels. There are some major flaws with hydrogen fuel cell technology and I am concerned by BMW's embrace of this fuel source. Many experts in this field think that the flaws are so large that the promotion of this technology is simply to help the auto and oil industries from avoiding, current, very real fossil fuel alternatives. The success of hybrid cars, in particular those by Toyota and Honda, shows evidence that alternative technology will continue to be embraced by motorists in the years to come.

A past client of mine began Tesla motors and has created an electric car that goes 0-60mph in 4 seconds (faster than my M5), the battery can go 300 miles on one charge and the cost of running the vehicle isonly around 1cent per mile.I would like to encourage BMW to go in this direction, as I have heard they may be doing. It would be very disappointing if they continued in the same manner as GM, Ford and the other, inferior American automobile manufacturers. Our countries automotive industry has become weak from too much government support and bad business values. It is uncomfortable for me, as an American, that one of our largest industrial giants, is so mediocre in their pursuit of business and mechanical excellence, not to mention a lack of basic moral integrity.You can create a successful business that maintains it's responsibility to the world and the public as well as to it's shareholders. In any event, this is the image that global corporations seem to be peddling these days in their advertisements. I would like to see them do it. What's money without the glory of doing something good with it?

I am not an activist, proven by my 10 miles to the gallon driving habit, I am just someone who looks forward to a time when the art of a finely crafted BMW and a social conscience can coincide. I think that of all the companies in the world, BMW is the one that I have the most faith in can make this happen. BMW, please continue to impress me and help make the world a better place for those living in it now and for the generations soon to come.

Sincerely,

Simon Salloom
Santa Monica, California

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